The Origin Story
From Boardrooms to Human Potential Development
Purushottam Samant
Corporate Performance & Health Coach
If someone had told me 25 years ago that my corporate career would eventually lead me to coaching, I probably wouldn't have believed them.
My journey began with an MBA in Human Resources from Welingkar's, Mumbai, followed by a Post Graduate Program in Advanced Analytics & Statistics from IIT Bombay. Over the years, I have worked with leading organisations including ICICI, HSBC, Tata Communications, Infosys, Bharti Airtel and ICICI Ventures.
As a Business Consultant, I spent years across boardrooms — shaping sales strategies, building go-to-market plans, leading strategic conversations and facilitating business transformation.
This exposure completely transformed my perspective of looking at Sales as well as Communication Skills. I don't consider them as Soft Skills at all, these are Business Enablers that provides you clear leverage in the market. Your proficiency in Sales and Communication can make or break your organisations growth trajectory.
Alongside my corporate journey, another calling was quietly taking shape. For nearly 25 years, I worked as a Health Coach and Samaritan, supporting thousands of individuals through real-life challenges.
Today, I finally decided to bring these worlds together — business performance and human potential, strategy and behaviour, communication and wellbeing. And that is where we started – Amaising Coaching and Consultancy Company.
This is not a new chapter. It is where all the previous chapters of my life finally come together.
And perhaps, somewhere along the way, I can be a small part of your journey too. I look forward to meeting you.
Sincerely,
Purushottam Samant
Corporate Performance and Health Coach
Amaising Coaching and Consultancy Company
Somewhere between the boardroom and the coaching conversation, AMAISING found its purpose.
To bring synergy between business performance and human potential.
We bring to the table our 25 years of experience across strategy, sales, communication, leadership and wellness. Most coaching institutes begins with a framework. AMAISING begins with a question — what will bring the change? And the answer lies in Mindset transformation.
That made our philosophy simple: adults learn best when they experience the lesson themselves.
So we create experiences, not just sessions. We encourage action, not passive learning. We invite feedback, reflection and repetition — until insight becomes instinct.
Because the most powerful transformation is not what you learn. It is who you become by living it.
Let's explore how coaching can unlock new possibilities for you and your organization.
Let's ConnectObserve and begin with Doing it Yourself
We believe, adults learn differently— they don't transform through information alone.
Transformation happens when knowledge is put into action.
That is why our programs are designed around simulations, challenges, conversations and real-life situations - you practise before you perfect.
Instead of spending hours telling you what great performance looks like, we create situations where you experience it yourself.
You make mistakes, receive feedback, adjust and try again.
Because what you discover through experience stays with you far longer than what you are simply taught.
Observe
Analyse real life business scenarios and simulations
Practice
Make mistakes, receive feedback, adjust and try again
Master
Apply New learnings and transform knowledge into lasting behavioural change.