AMAISING Insight Papers
Perspectives on communication, sales, leadership and human performance.
Communication is Not About Speaking More.
A manager finishes a meeting. Everyone nods. Everyone says: "Yes, we are aligned." Two hours later, three people are doing three different things. The meeting happened. The communication did not.
The Best Communicators Make People Feel Safe.
A leadership meeting is underway. Everyone is quiet. Everyone agrees. The CEO leaves feeling confident. Three people in the room know there is a serious problem. Nobody says anything.
Stop Pitching. Start Diagnosing.
A salesperson walks into a meeting with a perfect presentation. Twenty-five slides. Beautiful visuals. The customer listens politely. Then says: "Let us get back to you."
People Don't Buy Products. They Buy Clarity.
Two salespeople walk into two different meetings. Both know their product. Both have prepared well. One talks about features. The other asks: "What would become better for you if this problem disappeared?"